#1 Material Quality and Type
Selecting the appropriate material quality and type is often the first step in the decision-making process for businesses. Stainless steel, for example, is affordable and robust, making it an excellent choice for daily wear. Gold offers a premium look and is highly resistant to tarnish but comes at a higher cost. The choice of material impacts not only the aesthetics but also the price point, longevity, and even ethical considerations.
#2 Style and Design Versatility
Businesses have to consider whether they want to offer classic styles like the Figaro or Cable chains, or more unique and modern designs. Some designs offer timeless appeal and are always in demand, while more niche designs may attract a certain demographic or subculture. Rexjewel offers a versatile range of styles which can be a strategic move for businesses looking to capture a larger market share.
#3 Chain Length and Size
When it comes to necklace chains, one size certainly does not fit all. According to Stuller, women gravitate toward 16” and 18”, while men generally look for longer lengths like 20” and 24”. As with material and design, the choice in length and size can greatly affect consumer satisfaction. Adjustable-length chains are also a practical option, adding versatility to a single product.
#4 Clasp Type and Durability
According to Craftsy, often overlooked, the clasp is a crucial element of any necklace chain. Businesses should aim for a balance between ease of use and durability. Businesses should also need to consider the target demographic when selecting clasp types; for instance, elderly customers may prefer easy-to-use clasps. Furthermore, the clasp’s material should match the chain’s material to ensure uniform quality and longevity.
#5 Price and Cost-Efficiency
High-quality materials and intricate designs usually come at a higher cost. Businesses need to determine the price range that suits their target market best. The bulk purchase price, especially for high-quality materials, is an essential factor to consider for budget allocation. In addition, businesses should also take into account other financial factors such as shipping costs, potential import duties, and storage costs.
